Winn Claybaugh Interviews Keri Davis-Duffy

With nearly three decades of salon owner experience, Keri Davis-Duffy has optimized her frontline years as a hairstylist and multi-salon owner in greater San Diego. Long recognized for her business leadership skills, Keri also cultivated the “fashion side” of her 80-member salon team, drawing national industry attention as role-model business leaders and creative trendsetters.

As a world-respected “educators’ educator” who trained with the best (Sassoon, John Paul Mitchell Systems, Tigi), Keri is a sought-after speaker at seminars, hair shows, and training functions. She travels extensively to inspire and share her concepts with salon owners, educators, and business leaders.

Her latest endeavor, Beauty Backbone, aligns beauty and business. With the extensive in-salon training success her salons have achieved, they created a training platform to share with the industry. The first product to launch in early 2017 was Train U, a program for transforming stylists into educators. “It is the exact same format we use in our salons to empower brilliant educators,” Keri says. “Learning how to teach is a journey.”


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Her Gila Rut Salons have been named six times as one of the Fastest Growing Salons in America; they received NAHA’s Master of Business Award, were named the #1 salon in San Diego, and have designed hair and makeup collections for New York and LA Fashion Weeks. Interviewed by Winn Claybaugh, Keri has an inspirational industry-wide reputation due to her message on women in business and her love for the industry.

Click here to purchase Keri Davis Duffy's interview or to subscribe to MASTERS Audio Club.

About: Winn Claybaugh is the author of Be Nice (Or Else!), host of the popular MASTERS Audio Club beauty-industry audio series, and “one of the best motivational speakers in the country,” according to CNN’s Larry King, who wrote the foreword for Winn’s book. A national speaker for major corporations, Winn has helped thousands of businesses build their brands and create successful working cultures. A business owner for more than 30 years with over 16,000 people in his organization, Winn is the founder, co-owner, and dean of hair-care giant Paul Mitchell’s school division and a recipient of the 2017 Ellis Island Medal of Honor, one of the nation’s most renowned awards. For more information, visit