Cosmoprof North America returned in Las Vegas this year, uniting brands, distributors and salon owners and professionals from all over. Carrie Mellage, Kline Group Vice President of Consumer Practice, and Kristy Altenburg, Kline Group Director of Consumer Product Sales, share four trends they spotted at this year's event.
Self-Care
The idea of self-care popped up in several ways. As a natural response to the pandemic, some skincare brands touted germ-fighting protection. Meanwhile, Reuzel entered into the world of tattoo care with a line of products that exfoliate, hydrate, and add shine to the tattooed skin. When it comes to nail care, some brands such as Orly featured breathable colors.
Customization
We saw offerings that allow salon professionals to make bespoke products and looks. The Alfalfa Nail Supply booth featured a nail polish machine by DreaMau, through which nail technicians can create an endless array of nail polish and gel polish shades. In terms of haircare, color depositing hair care company Celeb Luxury featured its custom blending bottle Colorwash, allowing colorists to create custom blends for clients to use at home between visits.
Sustainability
An abundance of brands claim to be clean or sustainable, along with a growing list of related claims such as vegan and gluten-free. Practically every booth shared this messaging. Taking it a step further was AllWell Beauty, which is centered around the concept of upcycled beauty. Upcycling is the process of transforming byproducts and waste materials into new, greater-quality materials or products. AllWell Beauty formulates products using plant-based ingredients that are left over from other uses. Upcycling is already common in other industries such as food, clothing, and art, but this is one of the first to be seen in the beauty industry, and it has the potential to be the next big thing.
Dipping Powders
Dipping powders continue to be a big thing on the market. Nearly every nailcare brand featured dipping powders.