Booksy, a provider of booking and business technology for the beauty industry, has named Jorge Fades—better known as @jorge_fades to his 859k TikTok followers— as its newest Brand Ambassador.
Jorge didn’t start cutting hair in a fancy barbershop. Rather, he began cutting hair wherever he could plug his barbering tools into. After plenty of experience with “backyard haircuts on a plastic chair”, Jorge decided to pursue barbering as a career and became a full-time barber in 2017. Soon after, thanks to his talent and creativity, his clientele started to grow at a rapid pace.
With business booming, it became more challenging for Jorge to stay organized. When he joined Booksy in 2018, he soon realized his business had become more and more organized each day. Jorge has never stopped investing in his career or his education and, in 2021, his hard work paid off when he was able to own his own salon, “Visions” in Natchitoches, Louisiana.
As Jorge’s business grew, so did his social media following. His clever and educational TikTok videos are constantly going viral, helping him grow a substantial following, and allowing him to also pursue a successful education career.
Since becoming a Booksy Ambassador, Jorge has gotten the opportunity to cut hair backstage at two music festivals, Furnace Fest and Is For Lover Fest 2022, as part of the Get Discovered Backstage contest by Booksy and Idle Hand Collective.
“I love Booksy because I feel really good knowing that even though I may not technically be working at night or on a day off, I’m still actually working. Since Booksy sets all the online booking for me, I can still get clients without them having to call or text me, so I can enjoy my free time,” said Jorge.