During the holiday season, there’s a lot of noise coming at your current and potential clients. Make sure they hear your brand voice loud and clear.
Here are the three essential messages that salons, barbershops, and beauty independents should focus on sending throughout the holiday season.
Blast them everywhere you communicate with the public: on your website, on social media, through in-store signage, and via emails and/ or texts.
Don’t forget calls to action (book now! click to buy!) and relevant links or phone numbers so they can do so in the moment.
1. BOOK YOUR APPOINTMENT NOW!
Remind your clients that your books fill up fast over the holidays. If they’re planning on seeing you between now and New Year’s Eve—they’d better make that appointment ASAP.
2. WE’VE GOT GIFTS!
If you sell gift cards, now's the time to ensure you have enough on hand for the holidays, and that you're actively promoting these gifts of self-care to the public.
As far as retail, it’s easy to create gift sets from your product lines—pre-wrap them with gift bags, tissue paper, and blank to-from cards. Plus, have extra gift wrapping on hand so clients can create their own. (That’s one of our tips on how to boost your average client ticket during the holidays—here are the others.)
3. SHOP SMALL!
Remind them that Amazon’s doing just fine—it's the scrappy entrepreneurs who need their purchases, and shopping small helps the local economy far more than big-box buys.
While Small Business Saturday has great, FREE marketing resources—hammer home your buy-local messaging throughout the season, not just for one day.
Taking the time to market your business during the holidays is one of the most important moves you can make to maximize profitability. Here's to finishing strong in 2023!