Eva NYC, a sustainable, vegan, cruelty-free line of hair care and salon quality styling tools, is expanding its partnership with international recycling leader TerraCycle to recycle all brands of electronic hair tools and appliances, including hair dryers, curling irons and styling irons. Through the Eva NYC Hair Tools Recycling Program, the hair care leader is providing consumers and professionals with a free, sustainable solution for well-loved hair tools, no matter the brand or the condition.
“We are thrilled to offer this accessible solution to recycle electronic tools. E-waste is a growing problem, and we feel it’s our responsibility to do what we can to alleviate this issue of waste. Eva NYC is excited for everyone to recycle their tools through our expanded program,” said Sustainability Lead, Jamie Richards.
To participate in the program, individuals can simply sign up on the Eva NYC Hair Tools Recycling Program page and mail in any broken or non-donatable hair tool or appliance using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. Every shipment of packaging sent to TerraCycle also earns individuals TerraCycle Recycling Rewards that can be used for charitable gifts or converted to cash and donated to a non-profit, school or charitable organization of their choice.
The Eva NYC Hair Tools Recycling Program is just one step in Eva NYC’s mission to make the beauty industry more sustainable. The brand transitioned to curbside recyclable bottles in 2021 and launched recycling programs with TerraCycle to address hard-to-recycle plastic pumps and aerosols.
“Once again, Eva NYC has proven to be a forward-thinking and innovative leader of sustainability in the hair care space,” said TerraCycle CEO and founder Tom Szaky. “By expanding the Eva NYC Hair Tools Recycling Program to recycle any brand of hair tool or appliance, Eva NYC is taking that extra step to help pave the way for a greener future in the beauty industry.”
The Eva NYC Hair Tools Recycling Program is open to any interested household, school, office, or community organization. To learn more about TerraCycle’s recycling programs, visit www.terracycle.com.