Modern Beauty, Canada’s largest professional haircare distributor, has just signed a five-year partnership deal with Australian hair tech start-up, TheHair.App, integrating the tech into Modern Beauty’s backend systems.
This expansion and partnership with Modern Beauty into Canada places TheHair.App in the hands of 200,000 independent operators and 35,000 salons. Modern Beauty currently boasts over 100 cash and carry wholesale locations and three high-tech warehouses.
Canadian hairstylists can now integrate retail sales into their behind-the-chair services, paired with eCommerce using distribution from Modern Beauty. Clients have the option to pick up the recommended products directly from the salon or choose home delivery allowing Modern Beauty to manage fulfillment from their warehouse directly to the client’s address.
TheHair.App CEO, Richard Kavanagh, said, ‘‘This expansion into the Canadian market will support salons and independent stylists that want to retail to their clients without the need to hold stock.’’
This is seen as a game changer for so many businesses that no longer need to worry about the capital investment of holding retail stock. This opportunity also creates greater flexibility for the stylist and the business, knowing they get commission for sales that can be completely automated.
Kavanagh notes that “TheHair.App retail offering is only one tool of the many functions available to stylists using the app. TheHair.App will integrate into salon software to facilitate appointment reminders, and confirmation, but also give clients the opportunity to submit their hair requirements prior to the booking, making TheHair.App the ultimate consultation tool. When clients access the link, TheHair.App's AI technology scans their hair and assesses its type, texture, and condition. Based on this analysis, the AI recommends the appropriate shampoo, conditioner, and treatment from the salon professional's preferred product range.”
The partnership between Modern Beauty and TheHair.App in Canada aims to streamline the consultation process for hairstylists and offer convenient retail product sales to clients. By leveraging The Hair App's AI technology and Modern Beauty's distribution capabilities, salons can enhance their services, save time, and increase communication and confidence between stylists and clients.
TheHair.App has been supporting Australian salons and stylists since launching into the market in February 2023. The overwhelming response from Australian salon businesses has seen more than 1,000 Australian subscribers.
Here’s a short video that explains how it works https://youtu.be/QfQIWqDiIYo