Henkel Launches E-Commerce Shop for Pros Only

Henkel, with brands like Alterna Haircare, Kenra Professional, PRAVANA, Schwarzkopf Professional and Sexy Hair under its pro umbrella, just launched SALONORY.COM, an e-commerce store for salon professionals only.

The B2B direct mobile-optimized shopping experience, exclusively for the professional hair salon community, allows pros to shop from over 10 pro brands and 1,500 products.

“We’ve seen explosive growth in e-commerce amongst hair salon professionals over the past few years," said Tanuja Singeetham, head of regional digital marketing and the U.S. eShop, Henkel North America. "The SALONORY platform allows us to provide customers with an easy and convenient way to get products delivered directly to them. We know customers expect more personalized and relevant experiences from brands today. SALONORY gives us the opportunity to meet their changing needs and expectations.”

Pros can join the Rewards Program, which gives points for purchases that can be redeemed for products, money-saving vouchers and salon accessories.

First, pros create an account, and once verified as a licensed salon professional, they'll have access to professional-only pricing and promotions.