How Technology is Shaping the Beauty Industry

Schwarzkopf Professional's SalonLab

Technology is constantly changing the way we live and work and the salon industry is no stranger to its advances. From salon-focused software like Phorest and Meevo 2 to SalonLab, the proclaimed "salon of the future," technology is literally shaping the future of the beauty industry. 

"In the future, we are going to see every component of a salon business processed through a technology platform," says Ronan Percevel, CEO of Phorest Salon Software. "Everything from purchasing stock from suppliers to hiring salon staff will be handled through some sort of software." 

Phorest Salon Software is a one-stop-shop dedicated to helping your salon bring in more money, retaining clients, growing your business and making your life easier. "Phorest has all of the features you need to run your salon," says Alex Quinn, marketing employee at Phorest. "It has a digital appointment book, staff and stock management and detailed reporting features, but our extensive marketing suite really sets us apart." 

Utilizing cutting-edge features like: Online Reputation, software that actively gets your salon genuine five-star reviews to increase your online reputation and visibility across Yelp, Google and Facebook; and Client ReConnect, software that tracks your clients' booking patterns to identify if clients are at risk of leaving, Phorest strives to be at the forefront of innovation. 

Another platform eager to change the way salons are doing business is Millennium's Meevo 2.. "Meevo 2 was built from the ground up to work on virtually any device so that key data elements and growth indicators are available in the moment," says John Harms, CEO of Millennium. "Whether you look at Meevo 2 on a Mac, a PC, a Samsung phone or an iPhone, the experience is incredibly easy to adapt to." 

With frequently updated new features, like the recently added chair-side checkout, the future of Meevo 2 looks bright.  "We release updates every six-eight weeks to keep our software on top of trends," Harms says. "That's what we're ultimately about and have been for decades. Our job is to make our tools reflect those trends and raise the bar with every update." 

Shifting focus from salon management to client experience, Henkel Beauty Care is revolutionizing personal haircare with cutting-edge technology. Schwarzkopf Professional SalonLab, the proclaimed "salon of the future," is reinventing the salon experience as we know it with the first end-to-end ecosystem of connected devices that measure hair condition as well as hair color and provide hyper-personalized products and services.

The ecosystem takes the guess work out of which products and services are best for each client’s hair by analyzing hair at the molecular level, empowering the consultation process with data-driven insights and producing on-demand, personalized care solutions. "With the launch of SalonLab, we are redefining the way hairdressers and their clients experience beauty in the salon," says Dr. Nils Daeck, head of digital marketing at Henkel Beauty Care. For the first time, SalonLab is empowering the consultation process with data-driving insights. "We can now asses the hair on a whole new level—the perfect basis for a truly individual consultation," says Kim Vo, Schwarzkopf Professional ambassador and celebrity hairdresser. 

It's safe to say technology is not only steadily advancing the beauty industry, but also making it simpler and more personalized for everyone involved. Buckle up!