Tips for Building a Thriving Salon Culture

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Salon owners and managers, here’s a heads up: Your salon staff supports your salon as much as your customers! Having a powerful team can make a huge difference for your business.

In Recruiting 101 – Build a Thriving Culture at The Beauty Experience New York (Jacob Javits Center, March 8-10, 2020), you will learn recruitment strategies that attract the right people at the right time.

Business coach and trainer Stephen Gomez will explain the best recruiting methods for “new” versus “experienced” technicians and how to maximize your advertising effectiveness and recruit the best. Stephen will also help you understand which interview techniques work best and when.


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Sunday, March 8


Room 1E07

Register Here

Monday, March 9


Room 1E08

Register Here

Stephen Gomez's experience as a business coach and trainer spans over 25 years. With a background in marketing, communication and operations, Steve is personally responsible for assisting thousands of salons, spas, professionals and corporations with accelerating growth through business trainings and systems. Recognized as one of the top experts on business systems in the beauty and wellness industry, Steve has delivered over 600 trainings and seminars to over 300,000 people in the United States and internationally. As a coach, Steve has supported over 400 salon businesses, helping them to increase sales and implement systems to enhance their financial and operational functionality.