Win Beauty Solutions Acquires Classic Beauty Supply

Less than a month after its formation, Win Beauty Solutions, LLC, has acquired assets and the distributor salon consultants of Classic Beauty Supply, based in Bolivar, Missouri. On May 29, 2023, Win Beauty Solutions acquired Largo, FL-based Life of Riley Salon Supply, LLC. Classic Beauty Supply adds four states—Kentucky, Kansas, Missouri and Arkansas—to Life of Riley Salon Supply’s territory, bringing Life of Riley Salon Supply’s territory to 18 states plus Puerto Rico, with 48 DSCs and 17 sub distributor store locations.

Says Kelly Huether, vice president of Distribution Development at Win Beauty Solutions and co-founder of Life of Riley Salon Supply, “Jera Shive, owner of Classic Beauty Supply, and I have discussed combining our businesses for years. This was the perfect time to make it happen. The four new states provide a bridge to connect our southeastern U.S. operations with our Midwest territory.”

Adds Scott Missad, CEO of Win Beauty Solutions, “Classic Beauty Supply’s DSCs have a strong commitment to the salon owners and hairdressers in their marketplaces, and that is why they’re a great fit for Win Beauty Solutions, which was founded to serve and support salon owners and beauty professionals. We’re delighted to continue to grow their strong vendor partnerships and provide new support for their customers throughout the territory.”

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