Get the Formula: Lana Del Rey's Deep Grammys Brunette

Five-time Grammy nominee Lana del Rey paired her vintage jet-black dress at the 2024 awards show with shining, raven-hued hair created by celebrity colorist Jacob Schwartz.

Schwartz worked with Schwarzkopf Professional products to achieve the onyx hair color for the multiple Grammy nominee, who was nominated for Album of the Year, Song of the Year, Best Alternative Music Album, Best Alternative Music Performance, and Best Pop Duo/ Group Performance.


Schwarzkopf Professional: IGORA Vibrance

Hairline application

  • IGORA Vibrance 7-0 + 7-1 (1:1)
  • Mix with equal parts: IGORA Vibrance Activator Gel 6 volume

Base application

  • IGORA Vibrance 5-0 + 6-12 (2:1)
  • Mix with equal parts: IGORA Vibrance Activator Gel 6 volume

For Extra Shine

  • IGORA Vibrance 0-00 + IGORA Vibrance Activator Gel 1:1

Process for 30 minutes.

Lana Del Rey's jet-black hair at the 2024 Grammy Awards


"Vibrance Demi permanent is the best option when working with Lana Del Rey’s hair because, unknown to some people she is actually a natural blonde," Schwartz says. "Blonde roots on dark hair needs a different approach.

"Lana’s gorgeous, thick hair needs regrowth to appear gradient due to its light natural tone and Vibrance allows it to appear more natural compared to other colors. 

"Vibrance leaves almost no demarcation weeks after an application — where other color often will leave a harsh and unappealing inky demarcation. With Lana’s busy schedule, she isn't able to come into the salon as frequently as other clients regularly get root touch-ups.

"Demi-perm from Schwartzkopf is the perfect solution, as the results are long lasting."