As the saying goes, a good photo is worth a thousand words, and that’s even more true in the hair industry. Word of mouth referrals and Yelp reviews are wonderful, but a photo can showcase your work in an instant and leave potential clients in awe of your artistry. With shortening attention spans and an increasing number of online distractions, high-quality photography can give you an enormous marketing advantage. However, not-so-great photos can have the opposite effect.
Here are some simple things that you can do to up level your own photography:
Seek Out Good Lighting
There’s one thing in common with all great photos, and that’s great lighting. The best photographers seek out the best light that’s available to them. We’re huge fans of using natural sunlight in photos because it reproduces the most vivid colors. Try to take photos at the time of day when the sunlight is best in your studio.
If natural light isn't an option, ring lights are relatively inexpensive and will elevate your photo game instantly. You can find ring lights at most photo stores, as well as on Amazon.
Take Photos at Eye Level
Photos taken below your subject can result in an unflattering image, and photos taken above your subject can make them feel small. We recommend always taking photos at your client’s eye level. Crouch down a bit to take a photo of a client who’s seated in a chair, or ask them to stand so that you’re both at the same level. Doing this will make sure that you’re capturing photos at an angle that will make your clients shine and show off your work in the best way possible.
Clear the Clutter
Don’t neglect the background! Messy countertops, cluttered shelves and hair tool wires can be a big distraction. Frame your shot so that you eliminate anything that could take your attention off the star of your photo.
It’s easy to get fatigued from seeing the same types of photos over and over again. Creative pictures will stand out from the crowd. Think of ways to inject some personality into your photos. Try capturing the anticipation of a bride on her big day, or the excitement that your clients feel after an incredible cut and color. The goal is to highlight your work in new and unexpected ways.
Showing your clients’ faces will add an emotional element to your photos. Instead of always taking photos from behind, ask your clients if they would allow you to include their face in the photo.
Good photography doesn’t require expensive equipment and years of expertise. It just requires a little forethought, attention to a few small details and a willingness to experiment.