Understanding exactly what your client is looking for can be no easy feat. I don’t think we know a single hairdresser who wouldn’t want to be able to read their clients minds. Luckily, you can now get pretty darn close to being able to do just that. Perfect Corp., has partnered with Redken to enhance the consultation experience straight from your clients phone. With the free YouCam Makeup app, clients can virtually try on over 75 professional Redken hair color shades like Pastel Peach, Opal Glow and Sunkissed Brown. The results can be saved and used as references for their next salon visit, taking the guesswork out of what your clients want, and allowing hesitant ones to experiment before committing.
Upgrading from older virtual makeover tools, the app uses true-to-life AR technology for realistic color trials and doesn’t stop at single colors. Clients can show the extent of what they’re looking for by adding details like highlights, ombré and balayage. Once finished, it will even direct them to a Redken Salon Finder so they can book an appointment.
“At Redken, we believe hair color is the new makeup, and having a partnership with YouCam Makeup, which allows consumers to test a new hair color like a new shade of lipstick, is the ultimate in next-generation personal expression.” says Darienne Kennedy, VP of Integrated Marketing Communications at Redken and Pureology.
Beginning in September, the YouCam Makeup X Redken experience will be featured at the Cutler Salon (SoHo, New York City) and Hilights Salon (Lyndhurst, NJ) with more salon locations rolling out thereafter.
About: For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. For more information, visit RedkenPro.com.
About: With over 470 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. For more information, visit perfectcorp.com.