Wella International TrendVision Winners Announced

Wella Professionals had much to celebrate this past weekend in Barcelona, Spain. Besides a new future with Coty Professional Beauty, the brand honored the incredible talent of the global hair community in the 2016 International TrendVision Awards (ITVA). Thousands of artists, educators and customers were in Barcelona to cheer on their country’s finalists in the prestigious hair competition. From over 5,000 worldwide entries, 81 national teams got a chance to compete at ITVA for the grand prize in two categories: COLOR VISION and CREATIVE VISION. The competition had contenders complete their look within three hours in front of a live panel of judges and attendees. 

The COLOR VISION category recognized the best in color work with a focus on beautiful and inspiring looks. The judges included: Global Creative Director of Care& Styling Eugene Souleiman, Global Creative Artist France Christophe Nicolas Biot, Global Creative Artist Australia & New Zealand Renya Xydis, Creative Director Japan Chie Yamada and Beauty Editor of Woman Madame Figaro OlgaTari.

The CREATIVE VISION category let finalists express their creativity through cutting and styling with an editorial catwalk feel. The judges included: Global Creative Director of Color Josh Wood, Global Creative Artist Germany Petra Brockmann, Top Artist Brazil Renato Fuzz, Top Artist USA Alexandra Matiz and Tribute Magazine Owner Mike Vincent.

COLOR VISION Award Winners included: 

  • Platinum: Darren Lacken, Ireland
  • Gold: Jenni Kujansuu, Finland
  • Silver: Mana Dave, New Zealand  
  • Bronze: Hayley Austin, U.K.


CREATIVE VISION Award Winners included: 

  • Platinum: Manuel Sunda, Italy
  • Gold: Laura Harju, Finland
  • Silver: Hiroaki Matsuo, Japan 
  • Bronze: Nadine Rover-Eilmes, Germany

Images via @wellhairusa Instagram


Suggested Articles

Jay Elarar will spearhead product innovation, educational development and more.

The addition intends to streamline product buying for beauty professionals.

This year OPI took the opportunity to say something about toxic masculinity.