Mark your calendars: The Beauty Experience New York is going virtual! A first-of-its-kind event, Fall Back Into Beauty offers beauty pros the chance to gain insight and educational tips from top educators and brands, including Dyson, Product Club and Amika, all from the comfort of home. Learn new tricks and skills that you can immediately implement and chat and connect with fellow professionals about everything from techniques to navigating your business through the pandemic.
What to Expect:
Viral Braids with Naeemah Lafond, amika
Ever wish you could recreate all those hot braids flooding your timeline? If so, don't miss this session! Naeemah will teach you how to recreate and deconstruct Insta-famous looks “from the crown.” This simplified yet intense learning experience will leave you ready to take your skills to the next level. From accent braids and tribal-inspired looks to statement braids, these advanced styles are easily customizable and photo-ready, guaranteed to get you likes.
Financial Fitness - How to Grow During Uncertain Times with Steve Gomez,
Steve Gomez Business Coaching
Uncertain times call for certain leadership—this is especially true from a financial perspective. Taking tones from his book Financial Fitness, salon/spa industry business coach Steve Gomez will support you to focus on where you should spend your time and specific key performance indicators to grow your business in this climate. Topics to be shared include: How to grow color and add-on treatments; increase new clients and retention; promotions to drive retail and rebooking; how to replace a day and make even more money.
The Money Piece Everyone Wants with Kristen Linares, Product Club
The trend of face-framing highlights has evolved from subtle sparkle to in-your-face to bold chunks—now, it's called “The Money Piece," as trademarked by Sunlights Balayage. The Money Piece is influenced by the strong ribbons of color we saw in the '90s. In order to create a modern version of this look, it’s important to understand how to recreate it while keeping from recreating the same exact look. During this session, Kristen will teach you the cause and effect of foil and balayage placement, subtle and bold placement, and how to accent the clients' part and texture. Get ready to feel completely confident any time your clients ask you to create this trending look!
Texture for All with Todd Tinnel, Dyson
Everybody loves texture! Whether you’re embracing a client's or model’s natural texture, building extra texture into the look you’re creating, or wanting to master that undone, organic flow, we’ve got you covered in this fun, multifaceted, something-for-every-texture styling session guaranteed to deliver plenty of tips and tricks to craft your next piece of hair art in the salon or on-location. This class will feature Dyson Supersonic and Corrale Professional styling tools.
And so much more!