Guido Shares How He Helped Kaia Gerber Dye Her Hair Punk Pink

Kaia Gerber

Kaia Gerber, model and daughter of original supe Cindy Crawford, changed up her quarantine hair look from blonde to punk pink thanks to the virtual guidance of celebrity hairstylist Guido Palau.

"Kaia had had some highlights over quarantine and wanted the look to be stronger and more punk, so we added her root color back in and lifted the mid-lengths and ends to a light raw blonde. We were referencing Kurt Cobain for the inspiration," he told American Salon.

"I had some varying tones mixed up using Pravana [Chromasilk Pastels Pretty in Pink], then diluting a mix with Olaplex [No.6 Bond Smoother] leave-in conditioner just in case she wanted a more subtle pink," he added. Ultimately, they decided to go with pure color to start strong and gradually fade with each wash.


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.
  1. Start with freshly washed towel-dried hair.
  2. Section the hair into a center part all the way through from hairline to the nape then from center part to each ear.
  3. Starting from the bottom, apply with your hands, massaging in as you go like you’re applying a conditioning mask on each four sections.
  4. When it’s fully applied, comb through with a wide-tooth comb and leave on for 25 minutes.
  5. Rinse out, no need to shampoo.

Watch the full tutorial below!


A post shared by Kaia (@kaiagerber) on


Suggested Articles

With most of the amenities stripped away from salons, one of the only things a stylist can offer guests is a phenomenal experience.

Now the founder of a lifestyle and content company, Brown is getting real about what it takes to survive the pandemic as a business.

The Take Back Boxes provide Davines guests with an easy way to recycle Davines packaging at their salon.