Attracting new clients is critical to longterm salon success. However, this essential key performance indicator (KPI) is also one of the most challenging, especially as more clients turn to the Internet to book appointments.
To capitalize on this growing trend, salons must ensure they have a strong online presence and reputation, which makes them more discoverable in local search results. But that’s only a piece of the puzzle.
To maximize the chances of a new client booking their first appointment with a salon, owners must provide online booking options to capture guest interest as soon as the salon appears in an online search.
As data shows, doing these two things can help increase monthly revenue.
The pandemic has influenced how the beauty industry evolved in the past year, and it continues to affect how the industry will look in 2022. To guide salon owners and beauty pros in the year ahead, American Salon presents a special report: “Salon Industry Trends to Watch in 2022." In it, a group of experts weigh in on what beauty pros and salon owners need to know in areas including styling, cutting, color, barbering and business.
Download your free report here.
This report is sponsored by Millennium Systems International, Phorest Salon Software, Reuzel and Viviscal.