BY KASSIDY MCDONALD
The Sola Sessions Reconnected was specifically designed for all beauty professionals after the industry was turned upside down from the coronavirus pandemic. The educational event will be held virtually on May 17 from 12 to 6 pm and is open to all beauty professionals. Business, marketing and artistic educators will share their knowledge with salon owners around the world.
The lineup features top industry leaders and educators such as Sam Villa, Larisa Love, Daniel Mason-Jones, Michael Cole, Dawn Bradley, Celeste Hilling and more, with sponsors like BeautyHive and leading industry brands like Redken, Matrix, Biolage and L'Oréal. A few topics covered include social media, marketing, raising prices, mental health, haircolor, barbering, nails, skincare, hairstyling techniques and more.
“More than ever, this past year has taught us the immeasurable value of connection, and The Sola Sessions is an incredible opportunity to strengthen the connection we have to our beloved Sola community, as well as form new relationships with brands and educators in the industry,” said Jennie Wolff, chief marketing officer of Sola Salon Studios, in the press release. “Our brand encourages personal growth and continued education, and those values have always been at the heart of this event. Knowing the value that our past Sola Sessions have brought to our own community, we’re excited to extend access of this exclusive event to all independent beauty professionals for the first time, in an effort to share industry-leading education with anyone looking to better themselves in the pursuit of career success.”
Tickets are $59 for the general public and $29 for Sola professionals with a Sola-exclusive promo code. Tickets can be purchased here.