Not Your Mother’s Launches a Whole Bunch of New Hair Care

Several new vegan, cruelty-free products from Not Your Mother’s hit the shelves on Feb. 1.

Its new Balancing Act collection supports a healthy scalp with formulas that gently cleanse, detox, and balance the scalp's micribiome.

Formulas contain prebiotics to banish and prevent dryness and flaking, and postbiotics derived from marine amino acids that provide an immediate cooling and calming effect while reducing irritation. 

Invigorating Scalp Shampoo cleanses while nourishing and hydrating scalp and hair to calm irritation.

Soothing Scalp Serum instantly nourishes and hydrates to relieve dryness, itchiness, flaking and redness. 

Detoxifying Scalp AHA Exfoliant is a gentle chemical exfoliating rinse that removes flakes, excess sebum, and product buildup. 

Not Your Mother's AHA Scalp Exfoliant

The brand also updated its signature thermal protectant with a new formula. Beat the Heat Protecting Spray is formulated with pomegranate and sunflower seed extract, and protects to 450° heat from hot tools and from the sun’s UV rays.

Styling, volumizing and kids' care products also made their debut.

All Eyes On Me 3-in-1 Hair Wax Stick is a hydrating, long-lasting, no-flake hair styling wax that tames flyaways, locks in style, and provides UV protection.

Kids Daily Care 2-in1 Shampoo & Conditioner gently removes dirt and environmental pollutants from the scalp and hair, while delivering essential moisture to help unlock tangles and knots.

From the same line, the 3-in-1 Detangler is a spray for kids that detangles, conditions and tames frizz.

Not Your Mother's Plump for Joy Root Powder

The brand's Plump for Joy Volumizing collection has added three products: 

Max Body Foam Shampoo, with a foam-to-creamy lather builds maximum body, while adding hydration for voluminous locks that are softer and shinier; 

Max Body Foam Conditioner, which evenly distributes as it detangles for weightless hydration; and

Root Powder, an invisible talc-free powder that delivers instant lift and texture.

Not Your Mother’s (NYM) debuted in 2010 to offer affordable salon-quality, cruelty-free hair care for the mass market. The brand’s eye-catching packaging and quirky product names, coupled with high-performing formulas, have driven strong sales since its launch.