PHYTO Launches New SOFTNESS Collection

There’s another collection in PHYTO’s hair-care lineup: SOFTNESS, featuring the brand's first-ever dry shampoo.

SOFTNESS products are suitable for all ages, crafted for frequent use and to hydrate and add shine to all hair types. The line's hero ingredient is oat milk, known for its moisturizing and softening properties.

All PHYTO products are botanically based; free of sulfates, parabens, silicones, and glucose; and rated among top allergen-free formulas in hair care by the Mayo Clinic's Skin Safe resource.  


The new lineup consists of:

SOFTNESS Shampoo, a gentle, yet deeply cleansing and scalp-friendly formula;

SOFTNESS Conditioner, which weightlessly detangles, moisturizes, and leaves hair glossy; 

SOFTNESS Express Detangling Milk, a leave-in that can be used on wet or dry locks to facilitate daily detangling; and

SOFTNESS Dry Shampoo, which refreshes and adds volume with rice powder to absorb excess sebum, and a prebiotic to balance the scalp.

Phyto 7 Nourishing Day Cream
PHYTO 7 Nourishing Day Cream. (PHYTO)

PHYTO has also reformulated and relaunched its signature PHYTO 7 Nourishing Day Cream, the brand's award-winning debut product and the star of its NOURISHMENT collection

The leave-in treatment is so named as it's crafted with seven plants prized for their moisturizing, protective, and reparative effects: white mallow, willow, burdock, soy, sage, calendula, and rosemary.