It's safe to assume that the winter weather has already taken a serious toll on your clients' hair. Between dry, rough texture and split ends, the winter months leave salon clients dependent on their colorists and stylists even more than usual. Have no fear, celebrity hairstylist and co-founder of Society Salons, Sam DiVine, shares a few tips that you can pass along to your clients to protect their hair from critical damage that attacks during the winter.
Keep up with regular haircuts: Clients often shy away from getting cuts because they want to grow their hair out. If they aren't keen on a noticeable cut, encourage them to opt for a dusting at every appointment, leaving the ends healthy, fresh and ready to grow.
Switch out the hat for a scarf: Tell your client to reach for a scarf rather than a hat next time they have to brace the cold. A scarf will prevent the breakage that a hat causes, protect their blowout and shield them from the elements. Idea: Sell cute and trendy scarves near the front desk.
Don't forget to moisturize: Remind your clients that it's crucial to double down on their haircare regimen during the winter. Because the cold dries out the hair just as quickly as it does the skin, moisturizing the hair needs to be non-negotiable. Idea: Offer an intensive masque treatment as an add-on at the shampoo bowl.