A Week in the Life of… Rocky Vitelli, CHI Global Artist

Farouk Systems Global Artist and international educator, Rocky Vitelli

Toronto-based Rocky Vitelli (@rockyvitelli) is no stranger to the limelight. With more than 25 years of experience, Vitelli has served as a trailblazer for innovation in the professional beauty industry and has toured the world over educating and giving stage presentations. Inspired by fashion, he is driven by the philosophy that hair has a direct influence on the success of an overall look. Vitelli is known for creating haute couture looks onstage that can be easily translated into edgy off-the-runway styles. As a Farouk Systems Global Artist and international educator, Vitelli produces progressive haircuts often used in editorial and in trend collections. Some of his accomplishments include being a four-time Canadian Hairstylist of the Year and styling for numerous high-profile events like New York and Toronto Fashion Week as well as the Miss USA and Miss Universe pageants. 

For a look at what a typical week in Vitelli’s life looks like, scroll through:



Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!

Packing and getting ready for Cancun! 


At the airport awaiting takeoff.



Early morning jog. I work out every day at my prerequisite time of 6:00 am. 

I always hit the gym for early morning workouts no matter how busy I am. 

Enjoying my post workout coffee.    


Backstage prep.  

What a great time! A Nelly concert and VIP party to kick off the Farouk Systems Global Conference. 


Back at it! Early morning jog at the Moon Palace Resort.  

 Rocky Vitelli Diary

Time for press! Social media taping with media.  

More backstage prep. I love this braided style.

Rocky Vitelli Diary

Onstage rehearsal and editing. 


The very glamorous CHI Royal Treatment presentation.

Rocky Vitelli Diary

So honored! Accepting the award for Show Artist of the Year! 

Rocky Vitelli Diary

Farouk thanking me. This was the highlight of the Farouk Systems Global Conference for me.  


Off to the airport and flying back home to Toronto.  

About: Keep up with American Salon on Instagram by following @american_salon. Use #AmericanSalon and #AmericanSalonSelfie on Instagram to show off your pics with us. Follow us on Facebook at Facebook.com/AmericanSalon. Tune into the American Salon Stories podcast and subscribe to hear from a new inspiring industry guest each week. And be sure to sign up for Your Daily Beauty Fixe-newsletter at www.americansalon.com/newsletter-signup to get a daily dose of beauty news, inspiration and education.

Suggested Articles

Consulting on the film "Once Upon a Time...in Hollywood" took Markham down memory lane.

Redken Artist Julie Lahr hopped on American Salon’s Facebook Live this week to teach us her ways.

The household name haircare brand is expanding into temporary color toning.