Behind the March Cover Shoot with Matrix

When Alli Grimes, our cover model, walked into the casting, she was a brunette. But the education team at Matrix saw something else in her. Detecting natural auburn undertones in her hair, they instantly envisioned her as a beautiful, blended-bronze redhead. “I’m a little nervous getting the color done,” said Grimes, “but it’s exciting. I’ve never been a redhead before.” George Papanikolas, Matrix Celebrity Stylist, meticulously applied Matrix SoColor in a Dark Copper Golden Blonde at the roots and a Medium Blonde Copper on the mid-length and ends. As he blew out her newly colored hair, you could see Grimes come to life in the chair. He stepped away to grab a styling product, and Grimes couldn’t resist touching her hair while gazing in the mirror. And on set the next day, she was completely sold. “I’m totally keeping this color,” Grimes said. “I think it’s going to launch my career.” Our other two models felt the same way. “When my grandma saw this color, she told me, ‘You’re staying that shade,’” said Carmen Peruzzini about her new mocha-red hair color. “And believe me, my grandma’s a tough critic.” Ekaterina Murphy, the boldest of the bunch, couldn’t stop running her hands through her new lavender locks. “I always wanted to try this color,” said Murphy. Each of our models completely owned their Matrix SoColor shade on set—and they were all playing for keeps.

  • Photographer Amber Gray 
  • Producer Andrea Dawn Clark 
  • Lead Hair Stylists George Papanikolas, Robert Santana, Victoria Yeremchuk 
  • Assistant Hair Stylists Danielle DeVito, Amanda Epstein
  • Makeup Artst Mykel Renner
  • Fashion Stylist Rod Novoa


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