Sunlights Balayage Launches in Australia, New Zealand

SUNLIGHTS Balayage, Inc., the makers and purveyors of the world’s leading balayage products and education is pleased to announce its official launch in Australia and New Zealand. Dateline Imports, headquartered in Sydney, with 180 employees and eight full service distribution centres servicing the region, has been named the exclusive SUNLIGHTS distributor ‘down under.’

SUNLIGHTS, a two-year-young, education based, all things balayage company, was founded by celebrity stylist, salon owner and educator Candy Shaw. Generally regarded as North America’s foremost balayage educator, Candy is the creator of THE BALAY BOX®, the ‘complete balayage class in a box’ containing everything a stylist needs to learn and do balayage. Shaw’s kit features SUNLIGHTS Professionnel Balayage Lightener®, a proprietary, state-of-the-art, Kaolin Clay based lightener designed exclusively for ‘hair painting’, as well as the tools and education stylists need ‘to paint their way to financial freedom!’

Shaw explains that balayage will replace foil highlighting the way cell phones replaced home phones and 35mm cameras. “It’s inevitable,” says Candy, “since balayage is faster, more profitable, ‘greener’ and more fun than traditional foil highlights. Balayage is what every woman wants – natural looking, sun-kissed highlights as if they summered on the Gold Coast.”

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Tanya Nelson, Dateline’s Director of Education, recently traveled to the U.S. to train with Candy and join SUNLIGHTS Artisan Education Team. Under Nelson’s direction, Dateline has scheduled SUNLIGHTS balayage classes in New South Wales, Victoria and Queensland. For a complete listing of class dates and times visit: www.datelinecity.com

Dateline Imports, established in 1977, with principals Voula Karmichael, Michele Kannis and David Taylor, distributes premium haircare and beauty brands in both Australia and New Zealand. Their distribution centers each include a showroom, warehouse and customer service facilities. Said Candy: “we’re thrilled to join forces with Dateline Imports and advance the Balayage Revolution in Australia and New Zealand! We look forward to painting the countries Yellow.”

You can see Candy at Hair Expo Australia, 10-12 June 2017, at the International Convention Centre (ICC) in Sydney. 

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