Beauty trends crop up quickly—be it vivid shades or pixie cuts—and clients come clamoring for the hottest new concept. But Damien Carney, Schwarzkopf Professional North American Creative Director, decided to break the rules with his new Multiplicity collection, blending multiple trends in one look, creating a unique, personalized beauty. “There are trends for sure, but within a trend there are sub trends, making the concepts work for all types and lengths of hair,” says Carney. “I wanted to show a diversity of looks with cut, color and styling. There’s a mixture of short hair, long hair, colored hair, natural hair and wigs. It’s about creating a look and feel that enhances individual beauty, a non-conforming beauty.”
Fire and Ice
Formula
Pre-lighten with BLONDME Premium Lightener 9+ & Premium Developer 6%; Igora Royal 6-88 and 3% Igora Royal Developer; Igora Royal 4-99 and 3% Igora Royal Developer; Igora Royal 3-0 and 3% Igora Royal Developer.
Clean and Classic
Formula
Igora Royal 1-0 and 3% Igora Royal Developer.
Bold and Blonde
Pre-lighten with BLONDME Premium Lightener 9+ and Premium Developer 6%; Opulence 9-57 and 3% Igora Royal Developer + color spiked (add into/override the formulation with) Igora ColorWorx Orange; Perimeter and detail pieces, Igora Royal Fashion Lights L-88 & L-77 and Igora Royal Developer 9%.
Photography and Hair: Damien Carney
Hair Color: Rossa Jurenas
Makeup: Roque Cozzette, Miyako Johnson
Fashion Stylist: Nikko Kefalas
Models: Minyoung Cheong, Coco
Styling Products: Schwarzkopf Professional OSiS+