Fuller appointment books, happier stylists and truly satisfied clients—what’s the secret behind all these ideal salon situations? Continuing education. “It’s fundamental for growing and providing the best service,” says Natalie Boos, The Business of Balayage Co-Owner, Director of Marketing & Operations. “Preferences are always changing, so investing in continuing education helps your stylists better serve their evolving clienteles.” We sat down with Boos to learn the method behind The Business of Balayage and the benefits of continuing education.
In the beginning
As many know, professional training after cosmology school can sometimes be difficult to find or afford. “We had fellow stylists in the salon looking for direction from us on how to do balayage,” says Boos. “So the company really started organically by teaching a few friends. Then, more stylists came forward asking for education.” Voilà, The Business of Balayage was born with the goal of empowering stylists. To add to their commitment to continuing education, they have a no-fee class hosting policy. “That was a priority for us when we decided to start traveling with our classes. We wanted this information to be available to all.”
Get to class
Balayage, balayage, balayage
There’s no denying it, balayage is making a huge comeback. Clients are clamoring for that subtle, sun-kissed look. “Our ‘Essentials & Depth Balayage’ courses focus on understanding placement and application,” says Boos. “Our ‘Advanced Class’ builds on these cornerstones, intertwining in foil work—faux-balayage—and stepping outside the box with balay-color techniques. And, finally our ‘Creative Class’ is an opportunity to take on color-correction challenges on a live model.”
Taking care of business
Solving digital dilemmas
“We introduced our ‘Salon Marketing Audit’ course this year specifically for salon owners, because many of these leaders are capable of taking action, they just need the direction to know where the holes are in their marketing, social media and websites,” says Boos. The most surprising piece that is missed by so many owners: a call to action. “So many salons have beautiful websites, transparent pricing, and epic bios for their stylists, but they still leave their customers hunting for how to find them. If you’ve gotten them to your website, don’t lose them because they don’t know what to do next.”
In the future