Fashion Week How-To: Edgy and Lived-In Texture

Fashion Week is in full swing here in New York City, and lucky for us, it's not only about the clothes. Runway hair plays an prominent role in the fashion world, complementing and highlighting different aspects of different shows. At the Raf Simons Men's Fall 2018 show, Redken Global Creative Director Guido Palau capitalized on individual edge to match the collection's dark aura. 

“We’ve characterized the guys this season at Raf based on the movie Christiane F. We’ve given trims, we’ve cut bangs, its individual. It is not one look; it’s a bit more edgy and individual. I’m using the new Redken Brews Clay Pomade to flatten the hair down and make it look lived-in and matte, like you’ve been out all night at the club," Palau says. 

To add to the individual flare, Redken Global Color Creative Director Josh Wood dyed a few of the models' hair. "The color comes from the idea of a subculture. There was a need to make the color look raw. It shouldn't look too polished or too perfect," Wood says. "You first have to give the hair life, and then you take it away. You want the color to look lived in, and you can't do that on the first try," he says. 

GET THE » THE STYLE:

  1. Prep hair with the Redken Color Extend Bonder Kit. Allow hair to air-dry.

  2. Rub a quarter-sized amount of Redken Brews Clay Pomade through your palms and evenly

    distribute throughout your hair to give a piecey, semi-matte texture.

GET THE LOOK » THE COLOR:

  1. On Virgin Hair: 1⁄2 inch away from scalp on Zone 1 apply 1 3⁄4 oz. 7RO Marigold Redken Color Gel Lacquers + 1⁄4 oz 5RB Manzanita Redken Color Gels Lacquers + 2 oz 20 Vol Pro Oxide Redken Cream Developer. *new Color Gels Lacquers launching July 2018

  2. On Zone 2 & 3 apply 1 part 7RO Marigold Redken Color Gels Lacquers + 1 part 30 Vol Pro Oxide Redken Cream Developer.

  3. Processed for 35 minutes

  4. Pre-treat, then shampoo and condition with the Redken Color Extend Bonder Kit.

  5. Glossed Zone 2 & 3 with 1 part Redken Shades EQ Gloss 08C Cayenne + 1 part Processing Solution

 


GET THE LOOK » THE STYLE:

  1. Prep hair with Redken Color Extend Bonder Kit. Allow hair to air-dry.

  2. Rub a quarter-sized amount of Redken Brews Clay Pomade through your palms and evenly

    distribute throughout your hair to give a piecey, semi-matte texture.

GET THE LOOK  » THE COLOR:

1. Applied to Zone 2 & 3: 2 oz Redken Flash Lift + 2 oz 20 Vol Redken Pro-Oxide Cream Developer + 8 ml Redken pH Bonder

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