Hair filler sprays dispense pigments or fibers onto the hair or the scalp to cover up bald spots or to make fine hair look thicker, a fast and easy way to boost lackluster strands and add extra volume in seconds. There are an average of 620 searches every month in the US for Hair Filler Spray, according to Spate NYC research, a 69 percent growth in searches since last year.
Searches for hair volumizing have increased by 9.5 percent year-over-year while hair loss is up 7.7, showing consumers are looking for answers to limp or sparse tresses. Receding hairline and thinning hair have increased by 17.8 percent YoY and 13.3 YoY respectively. As consumers continue to seek out hair-boosting products, brands should consider ways they can offer both short and long-term solutions to these issues.
Hair filler sprays are convenient and quickly address key concerns across multiple ages and genders. While hair loss and hair makeup products tend to be competitive, hair filler spray is not yet being searched alongside any brands showing a huge opportunity for brands to take this rising interest and innovate on formulas and formats to service this emerging market with ease.