17 Hydrating Products to Replenish Dry Winter Hair

Photo by Zinkevych/iStock/Getty Images Plus

When the mercury starts to drop, it’s time to start suggesting deep-conditioning treatments, at-home masques or hydrating conditioners to your clients. “Hair is constantly reacting to the environment and weather, and it behaves differently in each season,” says Josie Blanks, Aloxxi national educator. “In the winter season, hair doesn’t have as much moisture around it, which makes it dry, brittle and prone to static.” For some much-needed TLC, try offering one of these pampering treatments to keep your clients’ hair soft, silky and shiny all season.

Aveda’s Pramāsana Nourishing Scalp Masque uses seaweed extract to control excess sebum, while a blend of antioxidants and plant oils protects the scalp and hair. aveda.com  

Sebastian Professional Twisted Elastic Treatment nourishes curls with red seaweed extract, adding lasting moisture, curl elasticity and bounce. sebastianprofessional.com   


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Aloxxi Reparative Treatment Masque revitalizes damaged, weak hair with plant proteins, keratin and amino acids, leaving hair strong, smooth and shiny. aloxxi.com

Agadir Moisture Masque contains 100-percent pure argan oil that restores and revitalizes the hair. Infused with keratin protein, antioxidants and vitamin E, it leaves hair stronger and looking shinier. agadirint.com

Moroccanoil Smoothing Mask is made of highly concentrated argan butter, argan oil and coconut-derived fatty acids, all of which deeply nourish and smooth dry, frizzy hair. moroccanoil.com 

Oribe Serene Scalp Balancing Conditioner soothes the scalp while removing dandruff. Ultra-nourishing shea butter, panthenol and olive oil quench the hair, giving it a soft texture. oribe.com  

Wella Professionals Oil Reflections Luminous Reboot Mask replenishes the hair with camellia oil and white tea extract, boosting luminosity and nourishing the hair. wella.com  

Arrojo American wave Submerge Conditioner uses botanicals and a blend of nourishing oils to engulf the hair in hydration. Curls are left smooth, soft and bouncy without any added weight. arrojonyc.com

Colorproof Deepquench moisture masque intensly hydrates and nourishes color-treated hair. The rich formula also provides unsurpassed color and heat protection. colorproof.com

Keune Vital Nutrition Mask improves elasticity, soothes damaged strands and adds intense shine by moisturizing the hair’s inner structure while forming a barrier around damaged areas. keune.com/na


Rusk Deepshine PlatinumX Repair Treatment revitalizes platinum, silver, gray or blonde hair with hydrating shea butter. Formulated with violet pigment, the treatment also keeps brassiness and yellowing at bay. rusk1.com

Blowpro Hydra Quench Daily Hydrating Conditioner provides longterm hydration with a soy and corn protein blend. A phytokeratin complex penetrates deep into the hair shaft, giving it a smooth and shiny texture. blowpro.com

B3 Demi Permanent conditioning treatment provides intense repair and conditioning by penetrating the hair shaft and fusing amino acids to weakened fibers. The results of this in-salon service last for 12 washes. brazilianbondbuilder.com

Prorituals Hydrate Intensive Treatment strengthens weak, damaged hair, replenishing it with safflower oil and keratin amino acids. prorituals.com

Goldwell Dualsenses Just Smooth 60-sec Treatment regenerates the hair in 60 seconds with kukui nut oil and hydrates the hair structure for improved manageability and frizz control. goldwell.us

Ecru New York Acacia Protein Masque has hydrating properties that immediately infuse moisture back into dry, brittle hair, and it provides continuous hydration throughout the day. ecrunewyork.com

Pureology Hydrate Superfood Treatment is formulated with coconut and avocado oils that soften strands and leave hair moisturized and manageable. pureology.com