Eric Pressly is back in the beauty business with Epres, which is being billed as "the next generation in high-performance haircare." The brand will consist of two science-based treatments including one professional in-salon SKU and one consumer at-home SKU, ranging from $34-$79.
The inaugural technology launched will be a next-generation, acid-free bond repair treatment. Pressly says the patent-pending formulas contain four ingredients and work to deliver professional-grade results for all hair types. Epres will be the only treatment on the market that uses biodiffusion technology, enabling it to continue transforming the hair long after it dries, in one step, says Pressly.
In-salon, the Professional Bond Repair works as a single-step solution to actively re-bond hair structure without lowering the pH of the chemical service which prevents increased processing times, reduced lift and inhibited color deposit. Made for salon professionals, the patent-pending formula is meant to give clients stronger, healthier hair.
For consumers at home, the Bond Repair Treatment Kit comes with an Epres spray bottle and two water-free concentrate vials. Its formula actively re-bonds hair structure, adding lasting softness, strength and manageability; its liquid-molecule technology continues to diffuse repair throughout each strand for hours after application. After initial purchase, consumers can shop the water-free concentrate vials separately for a refillable option.
Epres is available on epres.com and will be in select salons across the U.S. starting November 1.