Label.m's Latest Campaign Celebrates Inclusivity and Versatility

Ella Rae’s hair was prepped with Label.m Curl Cream and twisted into 1-inch sections to create tight coils. Hair was diffused at medium speed, then Therapy Rejuvenating Oil Mist was finger-combed through curls for body and bounce.

Two is better than one. So proves Label.m’s We Are Two campaign, the work of dream duos of products. Global Creative Director Sacha Mascolo-Tarbuck and her award-winning international artistic team elevated all types of hair—long, short, coarse, curly and pin-straight—into timeless, easily achievable looks that celebrate inclusivity, the versatility of the Label.m range and the endless creative opportunities it unlocks.

Ella Rae’s hair (pictured above) was prepped with Label.m Curl Cream and twisted into 1-inch sections to create tight coils. Hair was diffused at medium speed, then Therapy Rejuvenating Oil Mist was finger-combed through curls for body and bounce.

Volume Mousse was applied to Harriet’s hair before it was curled with a large iron and pin-set. Once cooled, Fashion Edition Dry Volumising Paste was applied for piecey waves.

Thickening Tonic gave Matt’s hair volume, then Deconstructor was scrunched throughout to complete the undone shag.


To enhance the sleek, straight texture of Lim’s hair, the team added Smoothing Cream, then used Hairspray to give it a glossy, healthy finish.


Mascolo-Tarbuck and her team gave Maya a rocker-chic style using Thickening Cream for volume followed by Fashion Edition Wax Spray, which was applied onto dry hair with a blow-dryer for textured separation.

“The aesthetic is a reflection of our global clients’ varying hair, played out by pairing different models, each of whom used their individuality to bring out something unique.”
—Sacha Mascolo-Tarbuck


Gel was applied in a strip along a cutting comb and smoothed througout Alice’s hair, then it was blow-dried from side to side. Fashion Edition Powder to Wax supplied definition and hold.

“My vision was to embrace the notion of cultural diversity.”
—Mascolo-Tarbuck


Volume Foam was added to Lim’s hair, then large sections were curled in alternating directions. Therapy Rejuvenating Oil Mist gave waves a shiny gloss.

Harriet’s already curled hair was clipped into sections along the head and tied into a low ponytail. Loose pieces were curled for height, and Label.m accesories topped off the look.


Mascolo-Tarbuck and team cut Alex’s hair to create a tight skin fade and length through the top. They applied Grooming Cream to soften strands, then dried them with a diffuser to create a square shape. Sculpting Pomade gave the style shine and hold.


Blow Out Spray was used to set Raia’s hair before it was worked into waves and secured with clips. Sea Salt Spray was spritzed throughout, then it was dried into hair with a diffuser. Clips were removed and Sea Salt Spray was worked into ends to complete the wave shape.

Photography: Jack Eames