Jason Hall has released the Afro Couture collection using L’Oreal Professional products. The collection was released in collaboration with designer Compton Quashie and photographer Lee Howell.
Jason had worked with designer Compton for the L’Oreal Colour Trophy Grand Final show.
For the Afro Couture collection, the aim was to showcase both Jason’s trademark hair creations, as well as Compton’s distinctive garment designs, taking inspiration from African culture, designed to meet the modern aesthetic.
They chose to shoot in studio, lighting the models against a textured backdrop, which helped add that specific earthy, natural feel that they wanted to give the images. Capturing the models both in strong confident poses, as well as in movement, allowed them to capture the way both the material of the clothing designs and the hair moved with the body.
So strong was the final selection of images, that they chose to publish both full body shots, to showcase Compton’s wardrobe creations and closer in crops, to show the details in the hair creations Jason had created.
Credits:
Hair: Jason Hall using L’Oreal Professional (@jasonhallhairdressing)
Clothes designed by: Compton Quashie (@compton.q)
Photography and retouching: Lee Howell
Photography assistant: Josef Hall
Stylist: Jerome Kasusula
Make up: Paulina Siembor
Models: Colours Agency