Look of the Day: Fringe with Crimped Lengths

(lotd 71)

This look from Aveda's Revolution of Reinvention collection was the vision of Antoinette Beenders, SVP of professional global artistry. The inspiration was a combination of punk, teddy girl and 1950s French New Look. Read on for how to achieve the color, cut and styling.

For more beauty inspiration, check out American Salon's Summer 2020 Look Book.



Starting level: 5N

Apply Full Spectrum Glossing Treatment: Aveda Shine Treatment:

40 g Full Spectrum Demi+ Custom-Deposit Treatment Hair Color in Light Gold

40 g Full Spectrum Demi+ Custom-Deposit Treatment Hair Color in Dark Gold

80 g 10 Volume Color Catalyst Conditioning Creme Developer

Process for 20 minutes



Shampoo with Nutriplenish Shampoo and Conditioner Deep Moisture, then liberally spray on Nutriplenish Leave-in Conditioner. Cut hair into a one-length shape with a square tapered mini fringe. Dry hair using a flat bristle brush, then tong with a wave iron starting at the chin to length of hair. Finish with a few spritzes of Brilliant Spray-On Shine on and stroke over the style with Uruku Bronzing Brush for maximum finish.


Petal Essence Eye Color Trio in Gobi Sands

Petal Essence Face Accents in Peach Lights

Feed My Lips Pure Nourish-Mint Lip Liner in Currant

Feed My Lips Pure Nourish-Mint Liquid Color Balm in Juneberry

Photography: Damian Foxe; Creative Direction, Haircutting/styling: Antoinette Beenders; Haircolor: Bruno Elorrioroz; Makeup: Marco Antonio; Fashion Styling: Elad Bitton