For its latest collection, Truss and stylist Paulo Persil looked to a style that has pervaded the 20th century, surviving nearly every fad: waves.
From the bobbed finger-waves of the 1920s to the loose, au naturale 1970s iteration to the over-teased and permed 1980s, waves have taken on many identities, and together they tell the story of 100 years of beauty. Using BaBylissPRO hot tools and Truss Fluid Fix, Instant Repair, Fix Strong Pomade, Sculpt Fix and Fluid Shine, Persil reimagines looks from the ’20s, ’30s, ’70s and ’80s, taking us on a trip back in time.
Women’s style was revolutionized in the 1920s, from head to toe. Persil introduced marked waves to the era’s Coco Chanel-inspired cut, fixing the waves at the base of the neck and shortening the length with a bit of asymmetry.
These voluminous waves speak to the ’80s adoration of everything flashy and oversized. Persil reinterpreted the decade’s style and relaxed the roots a bit for a more contemporary feel.
A flower child sentiment crops up in this 1970s look. Persil created broader, more daring curls, loosened them a touch, and topped off the style with a single bloom barette.
Inspired by the more adjusted, finer waves of the 1930s, Persil created a bun turned backwards and used twisted strand movements, showing the sobriety of the time.
Photography: Ronaldo Gutierrez
Make Up: Zezinho Santos
Fashion styling: Bruno Varoto