George Michael’s “Freedom! ‘90” music video featuring the original supermodels—Cindy Crawford, Linda Evangelista, Naomi Campbell, Christy Turlington, Tatjana Patitz—is easily one of fashion’s greatest moments. Those beautiful faces all in one place. Plus, the glam squad that tended to them included our very own Mane Man and Redken Global Creative Director, Guido.
Then a relative newcomer, the now legendary hairdresser got his first big break styling the supers. “There are moments in your career that push it forward, and this was the launching point of my career,” says Guido. Shot on a huge movie set just outside of London over the course of six days, it was a highly stylized and cinematic production. “But the hair was kept personal and easy, very true to each girl. It was about bringing out each one’s essence and emphasizing it,” he says. Because the hair was kept natural and individual, the looks are timeless and classic. They stand the test of time.
Linda was the chameleon of change. She had a boyish, choppy cut with an undercut-like look which is very popular still. And, she had just dyed her hair platinum the night before, so I wanted to keep it as it was. Because her hair was so highly lifted, I would use a little Redken Diamond Oil to hydrate the hair and smooth it out. Any other product might color the hair. Also, a spritz of Redken Spray Shine could be blow dried into the hair. Don’t use hairsprays or anything that has alcohol. Bring out any layers with a slight blow dry—it will make it look more boyish.
Naomi had a sexy, rocker-ish, London look. For her French twist with a headband, first smooth the hair. Use Redken Satin Wear if hair is wavy to create an even texture, but don’t over blow dry. Then spray Redken Windblown allover—it’s my go-to texturizing spray whenever I’m doing an updo backstage. It gives hair texture and grip, making it easy to put it up. Using fingers to rake hair back and away from the face, twist it up into a French twist and secure with a few pins. Tuck in the ends or leave them out, then push a black headband onto the front of the head, exposing some of the hairline. Pull out a few hairs along the hairline, around the ears and the nape of the neck to keep it from looking too polished. It almost gives off a ‘60s feeling, but roughed up.
Tatjana had a smoldering, Eastern European beauty meets movie star feeling about her. It was a little bit 1940’s, but very natural and not set. To get her look, damp the hair down and spray Redken Guts 10 into it. Let dry naturally or use a diffuser to bring in natural movement into the hair. Also, form a side part using fingers and give a slight lift in the front to re-create the essence of the ‘40s without adding too much height on the head. On straight hair, you might need a curling iron to add bend in the hair.