May Cover Look: Pureology

Make It Colorful

From its zero-sulfate formulas to its exclusive AntiFadeComplex, Pureology is committed to preserving color vibrancy. Think of it this way: If hair is a fabric, then color-treated hair is cashmere, which needs to be handled with care. Pureology’s haircare systems do just that, addressing key issues that women have identified as being important to them. Hydrate quenches dry, parched hair while Strength Cure is a comprehensive reparative haircare system that improves internal hair strength after just one use. Pure Volume weightlessly elevates fine, color-treated hair, lifting the roots for a full-bodied finish. Meanwhile, Super Smooth transforms unruly hair, fighting humidity and providing frizz control. Next month, Pureology will take their proven expertise in color care one step further with the introduction of three new Cleansing Conditions to incorporate into your client’s existing haircare regimen, providing a gentle shampoo-free way of cleansing color-treated hair of all types. They seek to preserve the integrity of the hair’s cuticle, helping to eliminate problems associated with over-cleansing color-treated hair. Hydrate Cleansing Condition is recommended for dry color-treated hair (rosemary extract deeply nourishes and softens hair). Strength Cure Cleansing Condition contains a powerful antioxidant that helps heal the micro-scarred cuticle to restore softness to damaged hair. Finally, Smooth Perfection Cleansing Condition has a lightweight formula enriched with vitamin E to smooth and control frizz. Customizable based on hair type, the Cleansing Condition formulas are gentle enough to be used as few or as many times per week as desired along with your existing haircare regimen without build-up, so hair is healthier than ever no matter how often they’re used. ✂ —Marianne Dougherty

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