Pureology’s Ruth Roche presents a portfolio of whimsical looks for blondes, brunettes and redheads.
Pureology has always been serious about color, going way beyond zero-sulfate formulas to keep color-treated hair looking healthy and vibrant. But now there’s a new energy afoot, and it’s playful, flirty and fun. It’s for the modern woman who’s enlightened, more in the know. She’s smart and approachable, and she radiates positive energy. She’s sophisticated, yet uncomplicated. She’d rather have tousled texture than opt for anything that looks too “done.” And she chooses products that deliver results so she doesn’t have to worry about her hair. In other words, she’s your client.
By Marianne Dougherty; Photography by Takahiro Ogawa; Makeup: Hector Simancas; Fashion Styling: Micah Johnson; Manicure: Gino Trunzo for Essie