Richard Cavenaugh's Latest Campaign: 1 Girl, Five Looks

With 37 salons and 14 Shampoo ‘n’ Things hair care stores across the country, Rodney Wayne remains the most recognizable name in hair care in New Zealand. A new campaign from Creative Director Richard Cavenaugh references the supermodels of the ‘90s and embraces the festival-going global traveller with a subtle nod to the ‘70s. “We were inspired by the majestic power women of the ‘90s like Kate Moss, Gisele Bündchen and Linda Evangelista,” he says. “They represented a time of effortless luxury and natural glamour that screamed freedom.”

Freefall
Curls are the breakout trend of the season.A short geometric shape, cut with texture to enhance the curl, and softly kissing the eyes makes this shape look fresh with a subtle nod to the ‘90s.
Freefall
Curls are the breakout trend of the season.A short geometric shape, cut with texture to enhance the curl, and softly kissing the eyes makes this shape look fresh with a subtle nod to the ‘90s.
The Chob
Looking for a twist on the Lob (long bob)? Try the Chob (choppy lob). Go for choppy ends and a long shape in the front, reminiscent of a growing out fringe. Keep it polished and shiny by adding subtle total variations to the color with a dimensional gloss service.
The Chob
Looking for a twist on the Lob (long bob)? Try the Chob (choppy lob). Go for choppy ends and a long shape in the front, reminiscent of a growing out fringe. Keep it polished and shiny by adding subtle total variations to the color with a dimensional gloss service.
Rosewood Swing
The hottest color for spring is rosewood. It makes the skin look creamy and adds a level of elegance to hair worn at mid-length. Luxuriously finished with a round-brush blow dry, this is the ultimate in uptown chic.
Rosewood Swing
The hottest color for spring is rosewood. It makes the skin look creamy and adds a level of elegance to hair worn at mid-length. Luxuriously finished with a round-brush blow dry, this is the ultimate in uptown chic.
Banging Lob
For a different take on the Lob, add a heavy fringe to bring attention to the eyes.
Banging Lob
For a different take on the Lob, add a heavy fringe to bring attention to the eyes.
Golden Wave
Long hair is layered for movement, while caramel tones highlighted with soft gold and pale cream create the illusion of golden perfection.
Golden Wave
Long hair is layered for movement, while caramel tones highlighted with soft gold and pale cream create the illusion of golden perfection.

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