Looking Back at Premiere Orlando 2017

The models of the Matrix Hair Color Stage

This year’s Premiere Orlando came back bigger and better than ever, with more than 600 classes offered, 50 hands-on workshops, 800-plus exhibiting companies and the largest number of the beauty industry’s social media influencers in one location. Held at the Orange County Convention Center from June 3-5, upwards of 58,600 attendees were presented with three days of nonstop stage presentations, competitions, education and industry products and trends.

All the colors of Pulp Riot

The industry’s leading manufacturers featured new and innovative beauty products on the buzzing show floor. Brands like BaBylissPRO, Moroccanoil, Paul Mitchell, Aquage, Pai Shau, Rusk, Repêchage, Essie, Redken, Farouk Systems, Brazilian Blowout, All-Nutrient and ARROJO unveiled their latest and greatest right from the booth.


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Sam Villa demonstrates an alternative to the traditional braid.

The biggest names in hair took to the Mainstage, showcasing new trends and sharing techniques. Ted Gibson presented cutting, styling and color techniques to give stylists inspiration as both influencers and artists while Nick Arrojo showed off his new trends like ‘square-lighting’ and ‘root-wrapping.’ Sam Villa and the Redken Design & Finish Team taught new approaches to modern day haircuts and finishing. And Tracey Hughes returned as the International Headliner after her inaugural appearance last year. 

The Leading Ladies panel of Jenny Strebe, Sonya Dove, Candy Shaw, Tracey Hughes and Eden Sassoon

Hair Color Stage
The industry’s color experts turned it up and turned it out on the Hair Color Stage. Chrystofer Benson and Lenny Strand of Matrix walked the audience through color melting, color placement and formulation. Beth Minardi opened herself up to all the audience questions via the roving microphone throughout her presentation. And the LxPxJ team of Larisa Love, Phil Ring and Jacob shared hand-painting color techniques, cutting methods and fantasy color creations. 

Bertus of Schorem Haarsnijder En Barbier makes the cut.

SalonCentric x American Salon Facebook Live Lounge
In partnership with SalonCentric, American Salon hosted a Facebook Live Lounge with two days of nonstop live coverage. Inspiring how-tos, fun chats, demos and a behind-the-scenes look with artists, leading educators and influencers like Cassandra McGlaughlin (@cassandraplatinum), Laura “Lala” Kaszoni (@lalasupdos), George Papanikolas (@georgepapanikolas) and Rob Ferrel (@robtheoriginal) shared exclusive content with our audience. For the replay, check out our Facebook page at facebook.com/AmericanSalon. 

Christopher Dove and John Simpson release their OBSESSIONS collection.

Martin Parsons creates new looks for special occasions.

Cassandra McGlaughlin presents wearable color techniques.

Phil Ring talks color during the LxPxJ Education show.

Linh Phan gives a demo in the Brazilian Blowout booth.

Nick Arrojo shows off his signature razor cut.

Laura “Lala” Kaszoni and one of her braided styles for Sexy Hair.

Premiere Orlando 2018 will return June 2-4, 2018. Register for next year’s event at www.premiereorlandoshow.biz