Step-by-Step: 3 Looks, 1 Product

Pureology’s NEW Hydrate Air Dry Cream is the low-maintenance, effortless solution for heatless styling with a flawless finish. Whether you want to give strands a break from heat tools or a jam-packed schedule doesn’t allow for a full blowout, Hydrate Air Dry Cream’s combination of soft and hard polymers provides enhanced body, a faster drying time, and a no-product feel, along with maximum moisture and frizz control. Here are three fresh hairstyles to get you out the door in no time flat!

Look 1: Natural Texture

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Create a center part and divide the hair into two sections. Twist each section away from the face, down through the lengths, and secure ends with an elastic.

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Step 2: Bring the two twists together and secure with a soft scrunchy.

Step 3: Once hair is dry, remove the elastics and scrunchy and shake out the twists. For added hold, finish with a mist of Colour Stylist Strengthening Control Hairspray.

 

Look 2: Volume and Bounce

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Using a comb, create a zig-zag parting along the natural part of the hair.

Step 2: Create several twists throughout the entire back of the head, twisting each piece back away from the face.

Step 3: Once hair is dry, use fingers to rake through the twists and soften the shape. If more definition is desired, use Colour Stylist Density Definer for texture and hold.

 

Look 3: Beachy Waves

Step 1: Apply a quarter size amount of Hydrate Air Dry Cream throughout damp hair. Split hair into four sections, separating it from front to back and side to side, using zig-zag partings.

Step 2: Divide each quadrant into two and twist each section right over left away from the face to create a rope. Secure each rope with an elastic.

Step 3: Once hair is dry, remove elastics and shade out the ropes. For a bouncier finish, mist with FullFyl Densifying Spray and scrunch waves.

 

About:

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.

Suggested Articles

In addition to the financial burden of salon closures, working parents are feeling a lot of pressure right now to balance work and home life.

Guy Tang and Kellon Deryck were the masterminds behind two of her video looks, including her waist-length tiger striped hair and her lavender lob.

Keys, who has been a long-time proponent of no-makeup makeup, is partnering with e.l.f Cosmetics to launch a lifestyle beauty brand.