It seems that each generation is in some way or another painted as being “all about me.” However, today’s focus on individual beauty and power gives new meaning to the “Me Generation.” Gone are the days of a one-size-fits-all approach to femininity and trend. Now, the focus is actually on celebrating each person’s unique beauty—a much more empowering stance on what it means to be a woman.
This attitude was in the back of the mind of Ginger Boyle, Creative Director for this month’s cover shoot by All-Nutrient. “The collection was inspired by all the super women of the world—women who possess a strong individuality and unique power while setting trends along the way,” she explains. Every aspect of the shoot, from the wardrobe to the hair color, underscores the idea of strong, powerful, individual women. “We challenged each model to step into her strengths while maintaining a style that aligns with her lifestyle,” Boyle says. “All women want to be beautiful. The key is to change the outer appearance to better reflect their inner beauty. And by doing so, they get to stand out with pride, confidence and strength in their own domain.”
Formula: All-Nutrient 9G Light Gold Blonde Permanent Cream Color with 30-volume developer and highlights using All-Nutrient Powder Lightener with 20-volume developer.
The hair was straightened using a flat iron and All-Nutrient Shine+ Flat Iron Spray to showcase the diversity of the haircut,” reveals Boyle. “We finished with All-Nutrient Shine+ Gloss Mist.
Formula: Lightened hair using All-Nutrient Powder Lightener with 20- and 30-volume developer, then toned with 20g All-Nutrient Clear Permanent Cream Color and 4g Deep Cobalt Fashionizers with 40g 10-volume developer.
The hair was cut to maintain length for versatility and blow-dried with All-Nutrient Texxure+ Blow Out Cream,” says Boyle. “Then we curled her fine textured hair with an iron and finished with All-Nutrient Ultra+ Hair Spray.
Formula: Lightened hair using All-Nutrient Powder Lightener with 20- and 30-volume developer, then toned with 20g All-Nutrient Clear Permanent Cream Color, 4g Regal Purple Fashionizers and a dot of Intense Fuchsia Fashionizer with 40g 10-volume developer.
We gave Allie, an America’s Next Top Model winner, a twist on the classic, pretty-in-pink look,” says Boyle. “We created finger waves using a curling iron and All-Nutrient Motion+ Soft Gel.
Hairstylist, Creative Director: Ginger Boyle
Photographer: Robert Lynden
Hair Colorists: Heather McGowen, Juli Phillips, Justin Le, Cindy Pak
Hair Color Technical Advisor: Erin Yoshioka
Makeup Artist: Nick Marshall
Makeup Assistant: Caitlin Sennott
Hairstyling Assistant: Julia Clayton Wardrobe Rebecca Todd