Multi-award winning hairdressing brand TONI&GUY recently hosted Creative Release 2016 at the InterContinental Hotel in Dallas, TX. The event delivered interactive experiences for TONI&GUY stylists, along with cosmetology students, salon owners, influencers and beauty enthusiasts. Previously restricted to TONI&GUY insiders, this year marked the first time ever in which experts across the industry were able to attend.
Innovative cut and color techniques, along with men’s grooming methods, were debuted on stage by Zak Mascolo, Creative Director of the America’s and the TONI&GUY National Art Team.
“We’ve mastered men’s cuts using traditional scissor methods and always knew that we wanted to introduce a forward-thinking technique using clippers,” says Mascolo. “Our Alter Ego offerings are unique to TONI&GUY, and we’re excited to provide men with the next wave in grooming.”
Euphoria and Alter Ego were two TONI&GUY collections introduced at the event. Euphoria featured five advanced cut and color techniques, while Alter Ego consisted of men’s clipper cuts. Alter Ego also represents the first time in the history of the brand that men’s clipper cuts will be offered as a service at TONI&GUY salons in the Americas. Each style utilizes an innovative cutting technique that disrupts more than 50 years of scissor-over-comb grooming, setting the tone for a new era in men’s hairdressing.
Hands-on hairdressing classes were available to attendees, and TONI&GUY also debuted a limited edition, branded apparel line designed for salon wear. The collection pays homage to members of the Mascolo family and includes pieces for men and women.
The evening concluded with the Photographic Awards, where students, stylist, and TONI&GUY alumni were awarded for their hard work and talented submissions. American Salon had the honor of presenting the award for Pro Total Look on stage. After the award show, TONI&GUY hosted a special after party for attendees at the hotel.
PHOTO CREDIT: Alex Barron-Hough
About TONI&GUY: With more than 475 salons across 48 countries, TONI&GUY is the global leader in hair care education, expertise, and client service. Founded in 1963 in London, TONI&GUY has worn 113 product awards and reigns as one of the most trusted names in hair care worldwide. For more information, please visit www.toniandguy.com.