From how-to videos to journals to education websites, these tools will motivate salon professionals to grow their business and sharpen their skills.
The Van Michael Kit — launched by Van Michael Salon CEO Susan Dykstra and cofounder Van Council — guides salon owners through 459 pages of best business practices, covering topics such as staff recruitment and retention, customer service, compensation and partnerships. The binder also comes with contracts, forms and agreements ($2,950).
GREAT LENGTHS USA, A DIVISION OF HAIRUWEAR INC.
The GL USA Mobile App, expected to launch this month, gives stylists access to a comprehensive learning guide of correct application procedures, how-tos including color placement and bond customization, client forms and a real-time FAQ.
Not Licensed to Fail: A Growth Journal for Beauty Professionals helps beauty professionals manage their time, as well as set and achieve goals in 28 days. The journal, available for $15, keeps salon professionals motivated along the way with goal and mentoring prompts, self-care activities, reflection and quotes.
Wahl Professional’s rebranded website offers new features and content including a weekly blog, cleverly named “Wahl Street,” and a product selector to help artists choose the best tools for their needs. The site also includes Wahl Education & Artistic Team (W.E.A.T.) bios and photos, videos and a calendar of events, classes and shows.
BS with Brandon, a fun video miniseries from Gibs featuring lead brand ambassador Brandon Cover, covers product knowledge and styling how-tos. Episodes include Gibs Man Wash BHB and the volumized matte look, among others. The series, which began last year, will continue this year and is also available on YouTube. gibsgrooming.com
MILLENNIUM SYSTEMS INTERNATIONAL
Millennium Academy is an online learning platform that allows users to become versed in the new Meevo 2 software via Meevo training videos and resources. Through Millennium Academy, salon and spa professionals can also become Meevo 2 certified.
Keracolor offers several instructional videos on its website that show how to use Keracolor products including Clenditioner, Purify Plus and Purify Plus Lite. The videos feature Janine Jarman, owner of Hairroin Salons in New York City and Los Angeles. The Keracolor website also features a how-to video on Color + Clenditioner with before and after shots.
SUMMIT SALON BUSINESS CENTER
Summit Salon’s Front Desk Tracking System Binder and Video Tutorials ($149) helps front desk staff plan and record individual sales efforts in one place. The binder tracks retail and gift card sales on a daily, weekly and monthly basis, and provides a yearly summary of achievements and rewards. Meanwhile, the Front Desk Script Guide and Audio Training CD, $49, walks the front desk through sales scripts and closing retail sales.
Moroccanoil recently launched the first phase of its professional website, which includes a lineup of classes, teacher bios and a seamless class booking process that allows stylists to view class availability via their accounts. The next phase of the site will feature an education platform with inspirational photos and videos for stylists. moroccanoilprofessionals.com
HELEN OF TROY
The Hot Tools University video library includes styling techniques from guest artists and educators using a variety of Hot Tools products. Stylists can learn everything from how to achieve the perfect blowout using the Hot Tools Black Gold Ionic Hair Dryer, to getting effortless curls with the Deep Waver. Most videos are also available on the Hot Tools YouTube channel.