RUSKPRO Hits Refresh with a Haircare Squad That Builds Body & Shine

Photography: Luis Alvarez

It’s a brand-new day at Rusk. This month marks the debut of RuskPRO, a new styling range responsible for the looks seen exclusively on these pages. “Rusk is about hair that’s relevant to what’s happening in fashion,” says Luis Alvarez, VP of creative and education for BaBylissPRO, accomplished hairdresser, and the photographer behind this feature. “I equate RuskPRO to what Gucci did in the early ’90s—it had the history and was  known for great quality, and then LVMH re-envisioned it with designer Tom Ford and a new campaign. Suddenly, it became the hottest line, and has been for the past two decades.”

Proven by this collection, RuskPRO seamlessly marries artistry with performance; it unlocks complete creativity with its four product categories—Care01, Shine02, Texturize03 and Finish04—and it treats the hair, too, with CDEpHlex Technology, which seals and protects strands from color fading, damage and environmental pollution. “It’s one of those brands that has an incredible heritage,” Alvarez says of Rusk, “and it’s been an honor to create this beautiful line to add to its legacy.”

CARE01
Hydrate01 + Repair01
Blondes need moisture. Icy platinum, thermal tool loving blondies need it even more. So making sure moisture leads the way, followed by repair, is a no-brainer for this hair type. 

STYLE02
Define02
The team blow-styled hair completely forward with the BaBylissPRO Rapido. Define02 has the perfect harmony of slip and control to set the hair in any direction. 

TEXTURIZE03
Seal03
To create the perfect slices and sharp texture, the team used the BaBylissPRO Prima3000 and Seal03 to smooth the surface and align each strand.  

FINISH04
Gloss04
To give high shine, humidity resistance and detail, the team let the micro mist of Gloss04 make the hair the star of the shot. 

CARE01
Cleanse01 
Super curly hair needs cushiony lather with tiny bubbles that get into all the right places to trap dirt and oils. This not only encapsulates the bad stuff, but places a shield around each strand to keep the good stuff in and repel environmental pollution like dust
and pollen. 

STYLE02
Define02
The team coiled the model’s natural texture with Define02. The gel has enough slip to wrap the hair effortlessly, but enough hold to have it stay where you put it. Once the product was applied, the team blow-dried with the BaBylissPRO Rapido and cup diffuser to set. 

TEXTURIZE03
Polish03
To stretch the set and shape the hair, the team put a sheer layer of Polish03 gloss over their hands like a styling glove and started stretching. Because Define02 is super elastic, they weren’t worried about disrupting the set or frizz. 

FINISH04
Gloss04
To give high shine, humidity resistance and detail, the team let the micro mist of Gloss04 make the hair the star of the shot.

CARE01
Cleanse01 
Super thick hair needs cushiony lather with tiny bubbles that get into all the right places to trap dirt and oils. This not only encapsulates the bad stuff, but places a shield around each strand to keep the good stuff in and repel environmental pollution like dust and pollen. 

STYLE02
Define02
The team used this beauty’s natural wavy texture and expanded it by drying it in its natural form with the BaBylissPRO Rapido on high heat and low air flow and Define02. The team then started from the back and combed through the hair to create this shape. 

TEXTURIZE03
Polish03
Texture and definition that lasts is king when it comes to short hair. The team applied pearl-size amounts of this product until they achieved a smooth perimeter. 

FINISH04
Gloss04
To add light reflectivity on this beautiful color, the team layered up the glossy finish for the ultimate night out. 

CARE01
Cleanse01 + Restore01
Starting hair from scratch can be a slippery slope when shooting, because the hair takes a while to get perfectly loaded up with product to become editorialized. Not to worry with this dynamic duo. It simply takes away the dirt and oils, but leaves a nice barrier to hold moisture and color in. 

STYLE02
Define02
Although this model has naturally stick-straight hair, the team smoothed her but with all the benefits of a great holding gel. Once that root was boosted with the BaBylissPRO Rapido and the concentrator nozzle, it was easy to develop texture while maintaining volume. 

TEXTURIZE03
Seal03
Want perfectly intentional randomness that is oh-so editorial? Seal03 gives you all the control in the world with the perfect amount of texture. 

Polish03
To enhance the texture just created with the flat-iron, the team used Polish03 for the perfect strand definition and separation. High shine and ultra-light weight are the name of the game when it comes to breaking up texture. 

FINISH04
Finish04
To hold this shape and create detail, the team used Finish04 to set and build the shape. 

CARE01
Hydrate01 + Repair01
Blondes need moisture. Icy platinum, thermal tool loving blondies need it even more. So making sure moisture leads the way followed by repair is a no-brainer for this hair type. 

STYLE02
Define02
The team blow-styled with a classic volume set to ensure they gave the hair a boost but also some memory to hold it in all the right places. 

TEXTURIZE03
Seal03 
The team created these modern tousles with the BaBylissPRO Prima3100 to build interest and detail that was random and unpredictable. Spritzing each section on top and bottom ensures predictable texture that can be manipulated without frizzing or losing shape. 

Polish03
To delicately deconstruct their set, the team chose to turn their fingers into strand polishers with Polish03. It’s a light-holding, flyaway-taming, shimmery attention-grabber. No thermal set goes without Polish03.  

FINISH04
Finish04
To hold this perfectly random set, the team loaded up with Finish04. The light hold yet buildable hairspray with an ultra-fine mist keeps the texture random and piecey, but right where they want it. 

CARE01
Cleanse01 + Restore01
Super thick hair needs dirt and oils to slip away and lighten up the hair. Cleanse01 is the most elegantly formulated color-protecting, sulfate-free and paraben-free shampoo and conditioner. In light of airy weightless styles, the team conditioned with Restore01 fine mist leave-in conditioner. That simply adds slip and detangles without weighing the hair down. 

STYLE02
Define02
The team blow-styled with a classic volume set to ensure they gave the hair a boost but also some memory to hold in all the right places. 

TEXTURIZE03
Seal03 
The team created these modern tousles with the BaBylissPRO Prima3100 to build interest and detail that was random and unpredictable. Spritzing each section on top and bottom ensures predictable texture that can be manipulated without frizzing or losing shape. 

FINISH04
Finish04
To create this shape, the team lightly misted over and over until they had the perfect amount of hold and flexibility. 

Photos by Luis Alvarez for Babybliss PRO® Hair by Maybe Saylor, Becky Marinich and Nicole Fowler for Rusk PRO® Make up by Wanda Alvarez for Satin Smooth®

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