The Heat is On: Meet the First Ever Heat-Reactive Color

On September 1st, PRAVANA is set to release VIVIDS Mood Colorthe industry’s first-ever heat-activated temporary hair color. Just add heat and watch the transition happen instantly, then change back when it cools. Overlay VIVIDS Mood Color at the end of your creative color services for an intensified look, or over natural hair colors for a fun, transitional experience. Intermix shades to create custom VIVIDS Mood Color combinations, or use a color melt or dip dye technique for a fun pop of color—the possibilities are endless. 

When your client is ready for another color-changing combination, simply wash out with shampoo and instantly apply the next VIVIDS Mood Color shade—without affecting the hair color underneath. This add-on service is ideal for clients wanting to add something extra to their look, whether it be for festivals, concerts, special events and more.

VIVIDS Mood Color will be available in four color combinations that transform when exposed to heat:

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  • Cool violet → Warm Pink
  • Lime green → Sunny Yellow
  • Smokey gray → Invisible 
  • Tropical peach → Invisible 

To use, simply apply evenly to towel-dried hair, then dry and style—just remember to keep hot tools at or below 400 degrees Fahrenheit. To remove, wash out with shampoo. Pre-lightening the hair is not required; however, VIVIDS Mood Color appears best on lighter levels of hair.

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ABOUT: PRAVANA is a global salon professional hair care brand hailed as one of the fastest growing hair color companies in the nation. Created and founded by 30-year industry veteran Steve Goddard, PRAVANA brings stylists around the world groundbreaking, cutting edge products that are revolutionizing the beauty industry, one strand at a time.