Hilary Duff's Platinum Blonde Formula

Hilary Duff has been keeping her platinum locks looking fresh as ever, thanks to the talents of Nine Zero One's Nikki Lee (@nikkilee901) and Riawna Capri (@riawna). “She’s never been platinum before, and she loves change,” says Capri. "This winter white compliments her skin tone and she looks beautiful with that baby glow!”

“We tag-teamed her color the same as we did when we took Selena [Gomez] platinum,” Lee says. “This allowed us to work quickly and efficiently to maintain the integrity of her hair.” Duff's go-to products to maintain the color are the Raindrops shower filter, a purple shampoo and Magic Myst, a leave-in vitamin elixir, Lee notes.

For clients looking to lighten things up like Duff, Capri and Lee reveal their go-to formula used to create her hue.  

American Salon Lookbook

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FORMULA:

Guy Tang My Identity Lightener with Olaplex and 30-volume Developer

Root Tap Shadow Root after processing was 8N Shades EQ

Gloss throughout the ends is 10.21 + Clear L'Oréal DIA LIGHT with 6-volume Developer

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