SPARKS Haircolor Is Changing the Game


A new haircolor is here, featuring modern technology and practical digital support: Enter SPARKS.

“With SPARKS, we wanted to create more than just a product line, but a brand that speaks to the upcoming generation of hairstylists and gives them a place to thrive,” says Stefan Mund, regional head, Henkel Beauty Care Hair Professional North America. “The impressive innovation and digital capabilities behind SPARKS make it a great addition to our strong portfolio of existing brands within the Henkel Beauty Care Hair Professional business.” 

SPARKS comes in 86 permanent shades across eight tonal families formulated with the Dual Action Color System for stronger, healthier hair. It features color binding technology (two powerful amino acids that drive color molecules deep into hair and strengthen weak strands to reduce breakage and fight hair color fading) and the smart oleo system (three micro oleo agents that work within the hair’s cuticle layers to repair broken sites and replenish naturally occurring lipids for a mega dose of hydration).

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Along with the permanent shades, SPARKS also offers Powder Lightener, Developers, five semi-permanent creative color options, six vibrant toners and innovative color transformer drops. The drops convert permanent color into demi-permanent haircolor by reducing the pH of permanent mixed hair color formulas to create a tone-to-tone, deposit-only match.

To keep it all easy and in one place, the brand also launched an app, which features:

- “Try Me” Augmented Reality experience, which helps clients visualize themselves in any SPARKS shade.

- Formulator, where stylists can color with confidence utilizing an industry-first AR-powered color formulator tailored to individual client needs and target color.

- Virtual swatchbook, for instant viewing and searching through the SPARKS color families. It’s also paired with an interactive, curated platform where users can upload their formulas and share with others.

- Customer support, a direct line to the SPARKS Customer Experience Team for real-time solutions, color questions, product information and more.