Pravana ChromaSilk Vivids, a line of direct dyes in bold colors helped to launch the vibrant hair color trend we’ve seen so much of in the past few years. Other companies quickly followed suit with everything from pastel pink to mermaid colors, and the trend went mainstream. It’s only fair to say it wouldn’t have taken off as quickly as it did without the power of social media. Rebecca Taylor (@vividartistchairdesign), global director of education for Olaplex and LA Founder of Vivid Education, has worked tirelessly to brand herself as a vibrant color expert. She’s also created a space on her Instagram page that celebrates and promotes bold color looks. The bottom line: Have fun, experiment and follow other colorists’ work to stay inspired.
1. Need to lift and tone at the same time? Try Wella Professionals MAGMA. It lifts and tones in one step. Choose from 11 intermixable shades ranging from sandy, creamy blondes to cherry pink. For more intense color results, use foils. All in all, this product saves time but doesn’t skimp on quality.
2. Elumen High-Performance Oxidant-Free Hair Color offers up to 76 percent more color intensity compared to oxidative permanent hair colors. An added benefit: enhanced conditioning—special hydrators fill in porous areas of hair, leaving it soft and supple. Play around with Goldwell’s new formulas and techniques to achieve a subtle or intense color impact.
3. Lumetrix by Avena is a two-in-one lightening and coloring product that can lift up to five or more levels depending on the developer. Accent shades are designed to work on level 6 or higher with about three to four levels of lift. Some of the shades in the line include silver, acqua, deep irise (violet) and fuchsia.