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Education
View From My Chair
How-To
Ask the Experts
Hair
Color
Cut
Extensions
Styling
Texture
Barbering
Nails
Skin
Products
Hair
Men's
Skin
Nails
Beauty News
Business
Trends
International Beauty Show
2025 Lookbook
Resources
Contest
Partner Insights
Reports
Events
Sign Up
American Salon
IBS
American Spa
IECSC
SPATEC
SIBEC
Advertise
Charmaine Schembri
Business
“Your Clients Aren’t in the Algorithm—They’re Outside Your Door”
International marketing strategist Charmaine Schembri explains why more online content doesn’t necessarily mean more clients for beauty professionals.
Stefanie Schwalb
Feb 25, 2026 11:49am