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Education
View From My Chair
How-To
Ask the Experts
Hair
Color
Cut
Extensions
Styling
Texture
Barbering
Nails
Skin
Products
Hair
Men's
Skin
Nails
Beauty News
Business
Trends
International Beauty Show
2025 Lookbook
Resources
Contest
Partner Insights
Reports
Events
Sign Up
American Salon
IBS
American Spa
IECSC
SPATEC
SIBEC
Advertise
Nielsen
Salon News
5 Ways Gen Alpha Is Rewriting the Beauty Retail Playbook
A new study by Ulta Beauty & NielsenIQ shows Gen Alpha is redefining beauty via AI-driven shopping, increased male grooming, and a return to the mall.
American Salon Staff
Jun 22, 2026 10:18am
3 Signs the Beauty Industry is on the Verge of Transformation
Oct 2, 2025 9:43am